Linette Ellis



Linette Ellis is a consulting economist with specific interest in econometric modeling, consumer spending and the South African retail sector, competition economics and the economic impact of HIV/AIDS. Having completed her Financial Economics honours degree at Stellenbosch University, Linette worked as an economist at the Bureau for Economic Research (BER) for 10 years (2000 – 2009), for whom she still consults today. During her time at the BER, she was the editor of the BER’s Retail Survey and responsible for running and maintaining the BER’s macro-econometric forecasting models. She has generated scenario forecasts and conducted price elasticity and other quantitative analyses for a number of large companies, including SABMiller, British American Tobacco, Woolworths, NERSA, Sasol, Sanlam, Nedcor and Transnet.

Linette also has a keen interest in competition economics and has written economic reports for clients such as Barloworld and Protector Health. As an expert in econometric modeling and price elasticity analysis, she is often asked to provide quantitative inputs in competition economics reports. She holds an M Comm. (cum laude) degree in economics and was awarded the SA Cloete award for the best economics student at the University of Stellenbosch (2002).

Recent publications